Since its establishment in Singapore in 1973, Sony has experienced consistent growth across various sectors, including electronics, gaming, and entertainment. Sui Generis Neon was commissioned to design and fabricate multiple custom neon signs for their event booth. The goal was to create vibrant, eye-catching installations that would serve as an Instagram-worthy backdrop, encouraging attendees to take photos and share them on social media, thereby generating valuable marketing opportunities to enhance brand awareness for Sony’s products.
Check out their products @https://store.sony.com.sg/
