Song Kee, a renowned fish ball noodle stall in the center of Bishan, well known for their hand crafted fish dumplings, fishball and signature chilli sauce. Committed Sui Generis Neon to create a nostalgic, retro aluminium light box with an acrylic face and sticker overlay. The signage marks the location and represents Song Kee’s long-standing legacy and evolving presence, specifically identifying this outlet with the Bishan neighbourhood. What is the outcome? A design that resonates a chord of Singapore’s beloved food heritage, evoking a sense of nostalgia for each customer.
Song Kee Fishball Noodle
