STUDIO IKIGAI

Ikigai is a Singapore-based studio led by an undying spirit to tell compelling stories and creating content, memorable experiences and meaningful messages. The Zoe and Liang Show podcast talk show were one of the broadcast programmes show casted. Mediacorp’s veteran stars Zoe Tay and Guo Liang share their opinions, life stories and experiences with their guest. They will discuss topics, no hold barred in this unscripted format which makes for an interesting and educational program. Sui Generis Neon was commissioned to produce a custom neon signage in Chinese for their podcast The Zoe and Liang Show. The Studio Ikigai backdrop custom neon signage effectively communicates the identity and purpose of the podcast through both its visual and textual elements.